Traders in Brighton's busy North Laine are looking to boost their green credentials by introducing cotton bags.
The bags, which will advertise the trendy North Laine, will be distributed amongst the 300 - member - strong North Laine Traders Association who will either give them out to customers or charge a small fee.
If the scheme was inspired by a scheme adopted in Modbury where 43 shops (including a supermarket) to rid the Devon town of plastic by issuing reusable bags and biodegradable tubs and carrier bags.
When the scheme comes on stream later this year it will be the first time such an iniative has been achieved on such a scale anywhere in the UK.
Brighton's North Laine - Kensington Gardens:
