I don't deserve this

[Bluemoon]

Not really a news story, but it is media related. Has anyone else noticed the word 'deserve' is cropping up in advertising an awful lot these days, as in; 'You deserve cleaner dishes', 'Your family deserves faster broadband', Whaaaat? Do people really think they 'deserve' anything (and if so, for heaven's sake, why?). Also, are the things they think they 'deserve' really this inane? Sorry for the rant, but this is really starting to get on my nerves, I think I deserve a break from it.

[Fifer182]

'Because I'm worth it'... Aaaaarg! Wot?? All the advertising fees you get for endorsing products that I seriously doubt you actually use

Fifer * a great big to advertisers..*

[MKG]

... which reminds me. After today, I deserve another glass of wine Glug glug.

[Rod in Japan]

To which I would like to add a few unkind words about the expression "Go ahead and..." as a means of manufacturing consent, as in, for example, "Go ahead and put your finger on the fingerprint scanner". As if all you really wanted was to put your finger on the fingerprint scanner, and you have been given gracious permission to fulfil your wish, like a slavering dog being released from "Stay!" in front of its bowl of mush.
"Go ahead and give up your dignity so you can get on the plane."
"Go ahead and carry out the next instruction whose import we do not intend to explain to you."
"Go ahead and enter the showers"
etc.

We deserve better!

[ina]

I avoid most advertising - no telly, only radio 4, I flip over the pages in the Sunday Herald that carry advertising... And the Co-op's leaflet that we get weekly goes straight in the bin. Oh, I seem to be missing out on so much...

[weatherwax]

I try to pay as little attention to adverts as possible, however there are some which just really annoy, mascara adverts... why? when it says in the small print " model filmed with lashes inserts" what the hell is the point??? The new country life ad with John Lydon has put me off ever buying that brand again, What a pompous T**t

I do have to confess though that I do quite like the new Hovis ad

[Green Aura]

The people who believe all this B/S deserve all they get! Unfortunately it affects all the rest of us.

I think I was born allergic to advertising. I still refuse to buy Pringle's because their stupid, infantilising slogan from donkeys years back, drives me wild. And their are so many others! I really hate it when I have to relent and buy something that's on my advertising hitlist.

Come the revolution......

[ina]

I think I was born allergic to advertising.

Never knew that type of allergy - but I must be a fellow sufferer!

In actual fact, whenever any ads make it through my conscious refusal to acknowledge it, I then refuse to buy the product...

[Milims]

I've noticed the word "appear" being used a lot in adverts, as in "wrinkles appear reduced" "eyelashes appear longer" and "split ends appear smoothed" etc - so really the product does nowt but gloss over the cracks!

[witch way]

At least that man who advertises Cilit Bang has stopped shouting at us. ww.

[eccentric_emma]

i am terrible with advertising. i only have to see a mcdonalds advert and start craving meat, despite the fact i have not eaten it in 13 years and last time i had one i threw up a lot!!

so i got rid of the tv to help cure my advert addiction!!

[witch way]

I've noticed the word "appear" being used a lot in adverts, as in "wrinkles appear reduced" "eyelashes appear longer" and "split ends appear smoothed" etc - so really the product does nowt but gloss over the cracks!

Perhaps advertising is more appealing to those who are more worried about 'appearance' than I suspect us lot are. Some days I don't look in a mirror for a week. I wonder if we'd all be happier if mirrors were abolished? The cosmetics market would collapse.

[witch way]

... and teenage girls would be so much happier.

[Karen_D]

I think one of the main problems is that people have become very desensitized to advertising and just absorb the info without questioning it.

If any of you have some spare time (ha ha) then there is a very good series up on Google video all about advertising and how people are manipulated by it. Four parts so quite long but in-depth and informative.

Century of the Self Part 1

Century of the Self Part 2

Century of the Self Part 3

Century of the Self Part 4

It's also well worth reading Vance Packards "The Hidden Persuaders" which is also about the manipulation of the advertising industry.

Wassail

Karen

[missie moo]

Perhaps advertising is more appealing to those who are more worried about 'appearance' than I suspect us lot are. Some days I don't look in a mirror for a week. I wonder if we'd all be happier if mirrors were abolished? The cosmetics market would collapse.

i care about my appearance. i wash my hair every day, put on make up, wear contact lenses and exercise hard to keep slim. i definitely look in a mirror every day. i don't look fantastic (i'm not deluded) and i don't do my nails (other than trimming them to the right length for piano playing) and things like that, but i do the best with what i've got. if i got fat and spotty i think i'd get depressed. i think it's actually quite healthy to care about how you look.
jane