This morning it was "Men's Fitness," a pile of complete pants (

It seems that avarage household incomes in the UK have increased by 60% in real terms in the past 20 years, and a survey in 2007 revealed that 85% of the population were "satisfied" with their standard of living.
Pretty good, I'd say.
But the same question delivered in 1973 - a period I remember as being, materially at least, relatively deprived reported a 86% satisfaction rate.
OK, it's only one survey, but interesting that the impact of improved material wealth has made no impact on people's feelings of satisfaction.