A backward step and a giant leap forward!
Posted: Sun Aug 06, 2006 6:46 am
This is brilliant - I hope other companies catch on quickly. As a child I used to go round the park with friends, collecting up the empty bottles and taking them to the shop to get the deposit back :)
Soft Drinks Company Running on Empties
In the days before plastic bottles and canned fizzy drinks, glass bottles dominated the soft drinks industry - and armies of little boys and girls earned a modest income by returning the empty bottles to retailers and getting a refund. These days, supermarkets don't want to know about glass bottles for soft drinks, but Scottish company AG Barr, the makers of beverages such as Irn-Bru (which challenges the dominance of Coca Cola in the Scottish market place) still produces 30 million bottles each year, mainly for small corner shops. The bottles can be returned for a 20p refund
- which is then often spent in the shop, which small retailers like. Now AG Barr is to launch a new advertising campaign with the slogan "Scotland raise your glass" to persuade customers to buy the product in its traditional form. The recent hot weather has helped sales of bottles as drinks stay cooler longer in a glass bottle - and purists claim it tastes better too!
Soft Drinks Company Running on Empties
In the days before plastic bottles and canned fizzy drinks, glass bottles dominated the soft drinks industry - and armies of little boys and girls earned a modest income by returning the empty bottles to retailers and getting a refund. These days, supermarkets don't want to know about glass bottles for soft drinks, but Scottish company AG Barr, the makers of beverages such as Irn-Bru (which challenges the dominance of Coca Cola in the Scottish market place) still produces 30 million bottles each year, mainly for small corner shops. The bottles can be returned for a 20p refund
- which is then often spent in the shop, which small retailers like. Now AG Barr is to launch a new advertising campaign with the slogan "Scotland raise your glass" to persuade customers to buy the product in its traditional form. The recent hot weather has helped sales of bottles as drinks stay cooler longer in a glass bottle - and purists claim it tastes better too!