where to advertise - what do you read?
- Andy Hamilton
- Site Admin
- Posts: 6631
- Joined: Tue Oct 26, 2004 11:06 pm
- Location: Bristol
- Contact:
where to advertise - what do you read?
We are thinking of the next step with the magazine, namely where we can let people know about it. Any ideas where we could reach the best market for us possible?
First we sow the seeds, nature grows the seeds then we eat the seeds. Neil Pye
My best selling Homebrew book Booze for Free
and...... Twitter
The Other Andy Hamilton - Drinks & Foraging
My best selling Homebrew book Booze for Free
and...... Twitter
The Other Andy Hamilton - Drinks & Foraging
- wulf
- A selfsufficientish Regular
- Posts: 1184
- Joined: Sat Mar 19, 2005 8:41 am
- Location: Oxford, UK
- Contact:
What do I read? Mainly the Internet...
However, as an RHS member, I do get their monthly Garden magazine. Since self-sufficiency has a large growing stuff to eat component (and a general appreciation of all manner of plants, edible and inedible, cultivated and natural) you might catch their attention and get a couple of lines somewhere in that magazine.
Wulf

However, as an RHS member, I do get their monthly Garden magazine. Since self-sufficiency has a large growing stuff to eat component (and a general appreciation of all manner of plants, edible and inedible, cultivated and natural) you might catch their attention and get a couple of lines somewhere in that magazine.
Wulf
-
- A selfsufficientish Regular
- Posts: 8241
- Joined: Sun May 22, 2005 9:16 pm
- Location: Kincardineshire, Scotland
I really only read the Sunday Herald! Plus magazines like that from the beekeepers' association, Grassland farming, Living Earth...
Ideally you should get some national papers interested to run an article on the website, mentioning the start of a new magazine, and get your advertising free that way! Or do something on the radio along those lines. You've done that before, haven't you? Any contacts left?
Ina
Ideally you should get some national papers interested to run an article on the website, mentioning the start of a new magazine, and get your advertising free that way! Or do something on the radio along those lines. You've done that before, haven't you? Any contacts left?
Ina
- glenniedragon
- A selfsufficientish Regular
- Posts: 699
- Joined: Mon Jan 23, 2006 1:53 pm
- Location: Wellington, South West UK
- Contact:
what do you read
I rather like the idea of national press, if you stick to the mags/papers in the same genre then you may be preaching to the converted so to speak, IMO, in the national press people may be more likely to try a small change if you appear 'mainstream', and those of us out there who know about you will find you I'm sure!
kind thoughts
Deb
kind thoughts
Deb
- glenniedragon
- A selfsufficientish Regular
- Posts: 699
- Joined: Mon Jan 23, 2006 1:53 pm
- Location: Wellington, South West UK
- Contact:
organic fair
Just noticed there's a organic food fair in september in Bristol. Maybe an add in the local paper then may reach some 'outsiders' or if you know any producers or shops near the venue there that might let you put up a poster or something,.....
Kind thoughts
Deb
http://www.organicfoodfairs.co.uk/
Kind thoughts
Deb
http://www.organicfoodfairs.co.uk/
-
- A selfsufficientish Regular
- Posts: 7025
- Joined: Fri Sep 30, 2005 9:05 am
- Location: Manchester
- Contact:
organic life, free range, the green parent, organic gardening, juno, mother, friends of the earth, greenpeace, smallholder mag, are just some that i've read!
It might be worth looking at small regional publications - readers might want to spread their wings and look at things from further afield... the green diary in Aberdeenshire is one.
You could do some publicity flyers (cheapest and recycled obviously) that you could leave in health food shops/green shops etc - if you do it online we can all do this in our local area - sharing the workload!! I've just received some publicity postcards from greenchoices.org - perhaps something like that would be a good idea.
little things we can all do if given the go ahead is to advertise at the bottom of each email we send.
It might be worth looking at small regional publications - readers might want to spread their wings and look at things from further afield... the green diary in Aberdeenshire is one.
You could do some publicity flyers (cheapest and recycled obviously) that you could leave in health food shops/green shops etc - if you do it online we can all do this in our local area - sharing the workload!! I've just received some publicity postcards from greenchoices.org - perhaps something like that would be a good idea.
little things we can all do if given the go ahead is to advertise at the bottom of each email we send.
Shirley
NEEPS! North East Eco People's Site
My photos on Flickr
Don't forget to check out the Ish gallery on Flickr - and add your own photos there too. http://www.flickr.com/groups/selfsufficientish/
NEEPS! North East Eco People's Site
My photos on Flickr
Don't forget to check out the Ish gallery on Flickr - and add your own photos there too. http://www.flickr.com/groups/selfsufficientish/
- Moorf
- Jerry - Bit higher than newbie
- Posts: 41
- Joined: Tue Jan 24, 2006 11:11 am
- Location: New Zealand
A good place to start is local organisations such as Womens Institute, RHS, and then perhaps gardening / horticultural colleges, a garden centre chain, organic shops, health shops, you could profile areas using Mosaic (socia-demographics yada yada).
The cheapest way to reach out is using press releases - distributed to national, regional and local papers and radio stations. I have had much succes for my clients with releases and have myself managed to get onto Radio 4 (a scary live interview), national newspapers and regional press using a good, well written release.. happy to help out if needed.
Will your publication be free to read and therefore funded by advertisers, or are you intended to put a price on the hardcopy?
Interesting times for you !!
Moorf
The cheapest way to reach out is using press releases - distributed to national, regional and local papers and radio stations. I have had much succes for my clients with releases and have myself managed to get onto Radio 4 (a scary live interview), national newspapers and regional press using a good, well written release.. happy to help out if needed.
Will your publication be free to read and therefore funded by advertisers, or are you intended to put a price on the hardcopy?
Interesting times for you !!
Moorf
Canterbury, New Zealand
http://leggattnz.blogspot.com
http://leggattnz.blogspot.com
- Chickenlady
- A selfsufficientish Regular
- Posts: 586
- Joined: Wed Mar 02, 2005 10:17 pm
- Location: Colchester, Essex
Have I missed the boat again? Had trouble logging in.
Not sure (but it's only my humble opinion) that we need a 'full-size' magazine with binding and all that costs a lot of money to produce.
Would Andy and co. consider a freebie two-page (simply folded over) newsletter making eight sides of space to be handed out at farmers' markets and other appropriate venues instead?
It might attract more advertising if advertisers know there is a possibility of better take-up if this is free (at least for, say the first three issues). I might be wrong. Personally I just despair at the amount of paper we get thrown at us. Why do they make weekend newspapers with about 20 different sections that you never get to read in any case?
I would prefer a small, lightweight, collection of papers with good information that I would keep for reference. If you keep the theme seasonal, chances are readers would want to keep getting subsequent issues. Then charge a small price to cover mailing costs, etc.
As for a title, I like the 'Ghandi-an' idea of 'Living simply that others might simply live' that kind of theme.
LSP
Not sure (but it's only my humble opinion) that we need a 'full-size' magazine with binding and all that costs a lot of money to produce.
Would Andy and co. consider a freebie two-page (simply folded over) newsletter making eight sides of space to be handed out at farmers' markets and other appropriate venues instead?
It might attract more advertising if advertisers know there is a possibility of better take-up if this is free (at least for, say the first three issues). I might be wrong. Personally I just despair at the amount of paper we get thrown at us. Why do they make weekend newspapers with about 20 different sections that you never get to read in any case?
I would prefer a small, lightweight, collection of papers with good information that I would keep for reference. If you keep the theme seasonal, chances are readers would want to keep getting subsequent issues. Then charge a small price to cover mailing costs, etc.
As for a title, I like the 'Ghandi-an' idea of 'Living simply that others might simply live' that kind of theme.
LSP
the hanky lady at Organic-Ally and OrganicAlly.Blogspot
G'Day LSP,
I think you make good points and I agree about the Ghandiesq title but I'm afraid it's taken by a very large and glossy mag called Simply Living (or something like that). Probably have a team of copyright lawyers as well!
Nev
I think you make good points and I agree about the Ghandiesq title but I'm afraid it's taken by a very large and glossy mag called Simply Living (or something like that). Probably have a team of copyright lawyers as well!
Nev
Garden shed technology rules! - Muddypause
Our website on living more sustainably in the suburbs! - http://www.underthechokotree.com/
Our website on living more sustainably in the suburbs! - http://www.underthechokotree.com/
Happy Chinese New Year Wombat!
You're joking! a glossy mag called 'Simply Living'?
I do like the concept of the magazine called 'Idler'. Apparently nothing much gets said and/or done.
Best,
LSP
You're joking! a glossy mag called 'Simply Living'?
I do like the concept of the magazine called 'Idler'. Apparently nothing much gets said and/or done.
Best,
LSP
the hanky lady at Organic-Ally and OrganicAlly.Blogspot
Thanks LSP - Kung hee fat choy!
Nev
Nev
Garden shed technology rules! - Muddypause
Our website on living more sustainably in the suburbs! - http://www.underthechokotree.com/
Our website on living more sustainably in the suburbs! - http://www.underthechokotree.com/
Yay! A cosmopolitan Aussie. Great!
Some people object to the 'Fat' in 'Fatt Choy'. But it means prosperity and for me I like to think that prosperity is not limited to one's money/cash wealth.
best,
LSP
Some people object to the 'Fat' in 'Fatt Choy'. But it means prosperity and for me I like to think that prosperity is not limited to one's money/cash wealth.
best,
LSP
the hanky lady at Organic-Ally and OrganicAlly.Blogspot
A fair point - I suppose we each have an idea of what prosperity means to us and it not neccesarily monetary!
Nev
Nev
Garden shed technology rules! - Muddypause
Our website on living more sustainably in the suburbs! - http://www.underthechokotree.com/
Our website on living more sustainably in the suburbs! - http://www.underthechokotree.com/